KatalystM Thailand hosted their first IBM event on the 25th of August at the Westin Grand Hotel. The Above and Beyond event was about the New Era of Digital Marketing and the Technologies currently available. Combining IBM’s Watson Marketing Automation with Watson artificial intelligence, and using KatalystM’s experience on Marketing Automation Best Practices we showed attendees how to deliver Customer Lifecycles, Campaigns, Acquisitions, and improved overall Customer Experience based on Data.