About KatalystM


InterDirect Network
Direct Marketing Association of Singapore

Customer Experience Agency

KatalystM is a Client Experience Agency with a very strong MarTech flavor. Founded in 2007 as primarily a Campaign Platform Implementation and Support organisation, it has evolved into a complete end-to-end Marketing and Sales Automation Agency which provides services to many world-class Brands both here in Singapore and around SEA.

With strong Vendor and Consulting Partnerships, and Alliances, KatalystM deploys Marketing and Sales Automation Solutions in a number of Business Verticals including Hospitality, Retail, e-Commerce, Travel, and FSI. The types and complexity of these solutions vary greatly and usually depends on the Client’s needs and their Business and Technology Environments.

At the core of any organisation are its people, and the team at KatalystM is comprised mainly of people with strong Marketing, Sales or Technology backgrounds. Many of them come from Marketing Agencies or Technology Consulting firms, however, what they all have in common is a passion for the delivery of best-in-class “Customer Life Cycle” based Marketing and Sales Solutions – powered and driven by high-quality technology.

Everything we do at KatalystM is about Client Journeys and Lifecycles, this is because they are the core of every successful Digital Marketing Program. To us these, plus a solid Product or Service plan, and relevant Creative and Content, will increase the likelihood of having very engaging Marketing Programs and Campaigns. But there is one more special ingredient, and this is “good” data, and without this regardless of our well-structured Campaigns and Programs might be the chances of strong results would be compromised. We understand all of this so everything we design and deploy is centred with alignment and optimisation in mind.

Headquartered in Singapore, KatalystM also has offices in Thailand, the Philippines, and Hong Kong.