Robots don’t buy cars, go on holidays or eat in expensive restaurants. They don’t go to the game and they’ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen by a human being. It’s no wonder advertisers are losing faith in the ad tech industry.
A report produced by Ernst & Young for the Interactive Advertising Board has estimated fake traffic cost US advertisers US$4.8 billion in 2015. Closer to home, click fraud is a major issue in Asia with Hong Kong topping a global index of offending countries produced by Apsalar. India, Indonesia, Malaysia, Vietnam and Singapore were also featured in the top 10 list.
This post was originally published on AdAsiaOnline.
Author: Martin Ryan, VP & Managing Director Asia Pacific, Dyn
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