{"id":1,"date":"2015-12-08T03:28:48","date_gmt":"2015-12-08T03:28:48","guid":{"rendered":"http:\/\/katalyst-m.com\/?p=1"},"modified":"2017-09-09T20:23:17","modified_gmt":"2017-09-09T12:23:17","slug":"ad-transparency","status":"publish","type":"post","link":"https:\/\/katalystm.com\/ad-transparency\/","title":{"rendered":"How greater transparency will help ad tech restore credibility"},"content":{"rendered":"

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Robots don\u2019t buy cars, go on holidays or eat in expensive restaurants. They don\u2019t go to the game and they\u2019ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen by a human being. It\u2019s no wonder advertisers are losing faith in the ad tech industry.<\/p>\n

A report produced by Ernst & Young for the Interactive Advertising Board has estimated fake traffic cost US advertisers US$4.8 billion in 2015. Closer to home, click fraud is a major issue in Asia with Hong Kong topping a global index of offending countries produced by Apsalar. India, Indonesia, Malaysia, Vietnam and Singapore were also featured in the top 10 list.<\/p>\n

This post was originally published on AdAsiaOnline.
\nAuthor:\u00a0Martin Ryan, VP & Managing Director Asia Pacific, Dyn
\nRead the rest it here<\/a><\/p>\n

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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Robots don\u2019t buy cars, go on holidays or eat in expensive restaurants. They don\u2019t go to the game and they\u2019ve no need for kitchen gadgets or a new laptop. Yet half of all […]<\/p>\n","protected":false},"author":1,"featured_media":164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Robots don\u2019t buy cars, go on holidays or eat in expensive restaurants. They don\u2019t go to the game and they\u2019ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen by a human being. It\u2019s no wonder advertisers are losing faith in the ad tech industry.<\/p>

A report produced by Ernst & Young for the Interactive Advertising Board has estimated fake traffic cost US advertisers US$4.8 billion in 2015. Closer to home, click fraud is a major issue in Asia with Hong Kong topping a global index of offending countries produced by Apsalar. India, Indonesia, Malaysia, Vietnam and Singapore were also featured in the top 10 list.<\/p>

This post was originally published on AdAsiaOnline.
Author:\u00a0Martin Ryan, VP & Managing Director Asia Pacific, Dyn
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