[et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_color=”#283139″ inner_shadow=”off” parallax=”off” module_id=”mobile” transparent_background=”off” allow_player_pause=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” disabled_on=”off||”]<\/p>\n
At the core of everything is DATA. Understanding how data can be best utilised, analysed managed, shared, or even reported upon, is Data Science. Data science is too often ignored or under-utilised by businesses. Yet many companies have utilized data sciences effectively to lead the path to success. Banks and insurance companies have been investing in it for decades. Retail, pharmaceutical and technology companies have adopted sophisticated analytical models to enhance understanding of their target markets. Other businesses and industries, big and small, join the fray every day.<\/p>\n
[\/et_pb_text][et_pb_cta admin_label=”Call To Action” button_url=”https:\/\/katalystm.com\/contact-us\/” button_text=”Contact us. Our Data Scientists are ready to help.” background_color=”#7cda24″ use_background_color=”off” background_layout=”light” text_orientation=”center” url_new_window=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”on” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ header_text_color=”#ffffff” body_text_color=”#ffffff” button_text_color=”#ffffff”]<\/p>\n
[\/et_pb_cta][et_pb_accordion admin_label=”Accordion” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_line_height=”1.4em”]<\/p>\n
[et_pb_accordion_item title=”Strategy”]<\/p>\n
At KatalystM, our approach to Data Science is simple, but structured and made robust through decades of experience. The approach rests on three \u2018pillars\u2019 of thought:<\/p>\n
– A \u2018data strategy\u2019 must be put in place to connect business objectives, actions and results
\n– Achievable Goals and KPIs need to be defined
\n– There must be alignment between the continuing Business and its available data<\/p>\n
We have seen many cases where organisations have embarked on marketing projects that miss one of the above pillars. Invariably, the outcome is the same: Solutions that do not meet expectations, either for marketing and\/or the business overall. <\/p>\n
To avoid these common pitfalls and ensure that everyone works towards the same goals, KatalystM has a documented approach for the collection and management of all its clients\u2019 data. Organisations today need these processes to help manage and understand the firehose of information that comes with the diversity and volume of data available. With our methodologies and analytical models, we help all our clients make sense of the madness, and focus on the things that matter. <\/p>\n
What you can expect from our process: <\/strong><\/p>\n 1) Agree on the Data strategy: This is an iterative, consultative process where we understand your current availability of data, gaps and objectives. A roadmap is charted to fill the gaps and determine steps required to meet goals. <\/p>\n 2) Develop and deploy: Calibrate, clean and monitor the data flows to get you going. These steps are integral and critical through the first 12-18 months because this is the key period for optimisation. <\/p>\n 3) Optimize: Understand the story that the data tells us, analyze implications and use the insights to drive decisions or make adjustments.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Services”]<\/p>\n We offer the following Data Services.<\/strong><\/p>\n Data Management:<\/strong> Data Analysis:<\/strong> [\/et_pb_accordion_item]<\/p>\n [\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” global_module=”3935″ fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_color=”#3c3d41″][et_pb_row global_parent=”3935″ admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_padding=”50px||50px|” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off”][et_pb_column type=”1_4″][et_pb_divider global_parent=”3935″ admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”20″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][et_pb_image global_parent=”3935″ admin_label=”Image” src=”https:\/\/katalystm.com\/wp-content\/uploads\/2016\/05\/biglogo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”3935″ admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Source Sans Pro|on|||” text_font_size=”18″ text_text_color=”#666666″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||8px|”]<\/p>\n MEET KATALYSTM<\/p>\n [\/et_pb_text][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”About” url=”https:\/\/katalystm.com\/about\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″ body_line_height=”1.4em” header_text_color=”#ffffff”]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Team” url=”https:\/\/katalystm.com\/team\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Our Work” url=”https:\/\/katalystm.com\/our-work\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Capabilities” url=”https:\/\/katalystm.com\/capabilities\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”News” url=”https:\/\/katalystm.com\/news-blog\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Careers” url=”https:\/\/katalystm.com\/careers\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Privacy Policy” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″ url=”\/privacy-policy\/”]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”3935″ admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Source Sans Pro|on|||” text_font_size=”18″ text_text_color=”#666666″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||8px|”]<\/p>\n SERVICES<\/p>\n [\/et_pb_text][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Marketing Automation” url=”https:\/\/katalystm.com\/marketing-automation\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”CRM Automation” url=”https:\/\/katalystm.com\/crmautomation\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Website Services” url=”https:\/\/katalystm.com\/websiteservices\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Data Science” url=”https:\/\/katalystm.com\/data-science\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][et_pb_blurb global_parent=”3935″ admin_label=”Blurb” title=”Managed Services” url=”https:\/\/katalystm.com\/managed-services\/” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” body_font_size=”16″ header_font_size=”15″]<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”3935″ admin_label=”Text” background_layout=”light” text_orientation=”left” text_font=”Source Sans Pro|on|||” text_font_size=”18″ text_text_color=”#666666″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||8px|”]<\/p>\n FOLLOW US<\/p>\n [\/et_pb_text][et_pb_social_media_follow global_parent=”3935″ admin_label=”Social Media Follow” link_shape=”circle” background_layout=”light” url_new_window=”on” follow_button=”off”]<\/p>\n [et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/KatalystM\/” skype_action=”call” bg_color=”#3b5998″]<\/p>\n facebook<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/873969?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A873969%2Cidx%3A2-1-2%2CtarId%3A1471829349279%2Ctas%3Akatalystm” skype_action=”call” bg_color=”#007bb6″]<\/p>\n LinkedIn<\/p>\n [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https:\/\/twitter.com\/katalystm” skype_action=”call” bg_color=”#00aced”]<\/p>\n Twitter<\/p>\n [\/et_pb_social_media_follow_network]<\/p>\n [\/et_pb_social_media_follow][et_pb_divider global_parent=”3935″ admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”10″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][et_pb_button global_parent=”3935″ admin_label=”Button” button_url=”https:\/\/katalystm.com\/contact-us\/” url_new_window=”off” button_text=”Get in touch” button_alignment=”center” background_layout=”light” custom_button=”on” button_text_size=”18″ button_text_color=”#ffffff” button_bg_color=”#d94b6a” button_border_color=”#d94b6a” button_border_radius=”10″ button_letter_spacing=”0″ button_font=”Source Sans Pro||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_text_color_hover=”#ffffff” button_bg_color_hover=”#d94b6a” button_border_color_hover=”#d94b6a” button_border_radius_hover=”10″ button_letter_spacing_hover=”0″ custom_css_main_element=”width:100%;||”]<\/p>\n [\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”3935″ admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text global_parent=”3935″ admin_label=”Text” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n \u00a9 2016 KatalystM. All Rights Reserved.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_color=”#283139″ inner_shadow=”off” parallax=”off” module_id=”mobile” transparent_background=”off” allow_player_pause=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Data Science [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” disabled_on=”off||”] At the core of everything is DATA. Understanding how data can be best utilised, analysed managed, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\n
\n– Data Interpretation
\n– Database Design and Setup
\n– Database Augmentation (Specific Countries)
\n– Database Integration & Mapping
\n– Data Cleansing and Hygiene Services
\n– Data Hosting<\/p>\n
\n– Customer and market segmentation
\n– Marketing performance optimization \/ A-B testing
\n– RFM modeling and cloning
\n– Lead scoring
\n– Statistical regressions
\n– Dashboard reporting<\/p>\n